GetResponse Make Money Best Selling Email Markting List Guide

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So far, we’ve only talked about recording subscriber behavior. Now it’s time to look at conditions you’d like to respond to. When you create an automation workflow, you’re telling the system to execute the workflow when a specified condition is met. A workflow can begin to run when subscribers:

✔ Accumulate a score you’ve set in advance.

✔ Fail to accumulate a score you’ve set in advance.

✔ Accumulate enough negative scores to reach zero.

✔ Have never accumulated any scoring points.

✔ Submit a specified sign-up form.

✔ Open a specific email or any message at all.

✔ Open an email within a specified timeframe.

✔ Click a specific link.

✔ Click a link within a specified timeframe.

✔ Have a specified tag.

Brainstorming conditions to respond to.

What threshold of scoring points could you set to indicate that a subscriber has become a qualified lead?

Conversely, what lower threshold could you set when subscribers start losing points and might need a different approach?

Analyze the forms you use for newsletter sign-ups, course enrollment, downloads, browser abandonment, etc. with an eye toward what those forms can tell you about subscriber needs.

Which key emails and links do you want to track for opens and clicks, so you can lead the subscriber to a new stage in the sales funnel?

And which should you track for failure to open and click so that you can respond in a different way?

What kinds of subscriber actions do you want to tag for immediate or future action?

The owner of the small-town clothing store stays in business with a reputation for value. But loyalty and long-term survival depend on the strength of customer relationships. For online marketers, those relationships begin and deepen each time you respond to subscriber behavior.

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